REFLEXGROUP

{2024}

ReflexGroup is a full-service creative agency specializing in luxury branding with offices around the world. Working with an in-house team, we proposed a visual identity redesign that reflects the agency’s ability to blend high-end sophistication with raw, unfiltered creativity. The themes of being organic yet structured carries through to how the content itself is displayed. A monochromatic palette and Grotesque-script typeface pairing showcase a natural evolution of the agency’s current visual identity.

The full pitch deck is available to view upon request.
inquire@licelle.com

Reworked Brand Guidelines & Visual System

Wordmark redesign by Cobey Lusinger

SPECIAL THANK YOU TO

COBEY LUSINGER
SHANNON CHEW
PIEN SHYU
SAMUEL REYES

FOR HELPING BRING THIS PROJECT TO LIFE

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